The team behind yogamii



Yogamii consists of a power team driven by a love for yoga and characterized by a desire to bring comfortable, functional, and butter-soft activewear into everyday life, all produced under GOTS.

The team comes from different corners of the industry, and together they become the most beautiful symbiosis with a clear direction and goal: "Be mindful"


Lili Denta - Management 

Lili has been working within the field of textile production for fashion brands in Scandinavia for more than 30 years and since 2004 as owner of Sourcing House. She is also a passionate yoga practitioner, and this was the key to starting up yogamii. It is her wish to inspire other clothing brands to focus on producing organic and certified products.



Helle Guldbeck Bjerregaard - Finance

Helle has been working with economics within the fashion industry for more than 20 years. For the last four years she has been a partner in Sourcing House with Lili, and joined yogamii as co-owner in August 2020. She is a number crusher and a true system creator. For Helle, yogamii is more than just clothing, it's about wearing clothes with a long lifespan that builds a bridge between sport/wellness and everyday life.  





Anna Lindquist Olsen - Operations & Customer Service

Anna is a world traveler, but wherever she is she makes sure business runs smoothly on the backend, by keeping an eye on stock and continually keeping our CMS system up to date. She loves making systems and solving problems. Additionally many of her dreams and  ideas of product designs and colours are actually put into production. Anna is Lili's youngest daughter, and like her mother, she has a passion for yoga and ethical manufacturing.




Mette Hougaard - Marketing 

Mette loves being creative especially within her field of marketing and graphic design. She enjoys building and executing communication strategies and creating honest content offline as well as online. She also believes that including customers in the CSR process is the way to create a more transparent industry. 




Nikolaj Høgh-Nielsen - Fulfillment

Nikolaj is the newest and youngest member of our team. He is in charge of fulfillment and will most likely pack and ship your order. Nikolaj is a total stock hero. He has a good eye for detail and for keeping everything neat. Rest assured, he will always have a great idea of how to optimize just about anything.